Why was Switzerland’s Embassy residence in Los Angeles sold?

Swiss embassy consulate general in Los Angeles sold
the Swiss Embassy Fence

Today, December 8th, 2018, the Embassy Residence representing the Consulate General’s Home of Switzerland in Los Angeles closed its doors for good, sold. Why? With the flag at half-mast and a very shabby “Estate Sale,” a three-decade-long history for us Angelino-Schweizer ended. This last rummaging in useless items was about as sad and odd as the political decision to transfer the Consular affairs of California’s Confederate representation to San Francisco.

A decision that’s disliked by every Swiss living in the LA basin. Who cares? It’s not like anyone in the history of the Mission actually listened and implemented what most ex-pats expected from our Consulate. Even getting a passport renewed was an unnecessary ordeal that now is extremely complicated for us: We are expected to fly to San Francisco to consult with our embassy. Do we ponder how this could have happened?

The Swiss Embassy made many feeble attempts generating cultural outreach, well – mostly laughable, rather embarrassing ideas about how to bridge Swiss values with a very lax California culture. Our Consulate has utterly missed the point of generating an understanding of how to boost qualities that would enhance tourism to flock to our country of cheese, mountains, chocolate & watches. With the generous opportunities provided, the honorable people selected to take a job in California have a duty to show off Switzerland’s best values. (it’s a privilege to be named Ambassador to LA – or you “know” someone in politics that owes you big time). Well, most of these characters failed to advertise to Americans that Swiss precision mechanical and electrical engineering is amongst the world-leading businesses; That the Swiss produce most turbines used in Aviation. We are leading Europe in hydroelectricity, and about half of all quartz-crystal watches are fashioned in this tiny nation of 8 million, yet unknown by almost everyone. Uh, yes – most Americans still think we speak Swedish and are confused about the Life-Guards uniform or the American Red Cross connection…None of my friends understand there is no snow in Locarno, like in California, although it looks just like LA (without the mountains). NOT!


The Estate Sale just showed one last time – that besides tons of cheap glassware and antique Roschti shredders (yup, you call it a hash-brown-grater…) – the beautiful Spanish-style home lacked modernity and a sense for contemporary flair. The paint was peeling off the kitchen ceiling! Instead, I remember attending lame weekend movie gatherings, invited for screenings of stories with German subtitles; because the selection was in a dialect, most Swiss can’t even understand themselves. My American guests were left clueless for two hours (no English subtitles…) and resorted to sipping the cheapest Oregon white wine served; the simple glassware seemed more valuable. Not even Swiss chocolates?

I offered to cook for special events – never heard back from the Embassy; Clearly, a qualified chef with Hollywood connections was too far stretched for the imagination of any Bünzli… (That’s a Swiss prescriptive word for a hick, limited to simple thoughts, incapable of comprehending a world beyond what he chooses to hold truth…) Instead, some foods prepared for Gala events really left me infuriated about the quality of Kroger shelf food, served to foreign guests, poorly representing the Nation that educates the worlds leading culinary talents and Hoteliers!

Don’t be fooled; the lack of cultural connectivity has moved with the same lame characters to San Francisco… you can change the facade but hardly the people that hold these assignments; oh Switzerland, why do you send us the worst of Luddite to represent an amazing culture…?

These “efforts” perfectly represented the overall narrow-mindedness of people in charge of Swiss international affairs that come here and dislike the “difference” and surely promoted relocating the Embassy based on absurd reasons. The notion that Los Angeles, with over 106 world-respected Consulate Residences, is lesser central in comparison with the demographics of San Francisco/Sacramento with merely 30 National Embassies’ is not sufficient an explanation why to abandon Hollywood. The truth is that people with zero understanding of how to adapt to the California mentality were in charge (still are) – or felt important to pretend to be in charge – and decided to purchase an overpriced new location on the edge of California. It would have been totally within the budget to hold on to the perfectly located Residency in Hollywood. I’ll gladly point out where Swiss money is squandered elsewhere in the world… ask! My Buddhist heart is tormented.

To understand why we Swiss folks in greater Los Angeles are numb about this “transfer,” one needs a little education in how different the mentalities are of people raised and heeded in a nation where etiquette, decorum, and title are a basic doctrine. Growing up in this little nation tugged away between Germany, Austria, French and Italy, we pride ourselves on punctuality, cleanliness, and regulation (yes, there is a speck called Lichtenstein, (sorry – I’ve nearly forgotten you…). For anyone brought up with “narrow Swiss views” arriving in America for the first time, they immediately feel a sense of insult; having to adapt to the personal form of “You,” the lack of acknowledging inherited or the absence of married-into title: As a wife of a doctor, you would be bespoken to as Frau Doctor (Mrs. doctor) at home… People in the US don’t care much about your education (unless you can name-drop a respected university). Americans are commonly unpunctual, unapologetically underdressed for any event, seemingly crude and blunt about money. How much you have, or you could have, expressed with inappropriate gestures, or unknowingly violating the Swiss inborn modesty. Get used to: “nice place, nice car… how much did you pay for it…?”

It’s Hollywood. It’s about who you know (and why), what car you drive, how much money you make, and how much you’re going to invest in making me feel equal. “What can I do for you…”

To be Swiss in America already sets the standard high. We have a reputation for being orderly, born rich, and privileged. No “Ami” really knows why – they just like everything Swiss! We are alpine-exotic and liked by most, assumed to have inherited neutrality, blessed with wisdom, and protected with free health insurance. Our Constitution is directly adapted from the US implemented doctrine seems to be unknown to even my Swiss friends.

switzerland product
Swiss Pharmaceutical Food Product

Even our trains run on time! What a perfect preface to build relations from! Sending us a team of Consular mops that can’t relate with these expectations is about as useless as serving Maggie Soups (an over-salted powder soup/sauce loaded with MSG, produced by Nestle) and claiming it to be French Cuisine. Don’t expect a Swiss Embassy employee to smile! This hereditary worldview is not the result of Swiss efforts to advance our appearance; it directly results from the ex-pats balancing pride and our need to escape that home-grown narrow-mindedness (to smile and shine freely).

In reverse, after living for over thirty years in Los Angeles, I find Swiss people prejudiced about everything different, stiff and opinionated. (Yes, I realize the hypocritical perspective while writing this blog…) From the Consulate General to the secretaries sent here through Bern, they all seem disconnected from the culture and lifestyle needed to invite, impress, and promote some of the best Switzerland offers. Their apparent modesty is actually counter-productive. Who is responsible for sending us these clueless characters? They are not needed in Los Angeles nor helping in Sacramento! It’s not working for the last twenty years!

A year after moving the Embassy to Northern California, whoever signed off on closing the Swiss Residency in Hancock Park made a big mistake. Please stop trying to convince us that cultural outreach is better in San Francisco or Sacramento. Hollywood is the place to be! The Swiss could have at least kept this Home here. With the upcoming Olympics, it is painfully clear that you in Bern really lost your marbles. It’s a shameful attest to the naiveté of administrative power people who lack vision and comprehend what is needed in representing the 150’000 Swiss-American souls trying for decades to be heard. Gosh, some of these boring Consular peeps are now relocating to San Francisco like the lackluster pieces of furniture that were not sold during the garage sale…You have failed here; wherever you go, there you are!

consulate Swiss passport - Swiss Angelino

Being a dual-citizen puts me in a complex reality; I should not speak up as an educated and “norm oriented” Swiss, but my “American mind” can’t just sit in silence either… I’m fully aware of this dilemma. I feel as if a part of my Heimat-pride is ripped away in Los Angeles; what little there was of an assembly – although never fully utilizing a perfect representation – now left us abandoned. A classical Swiss maneuver; when administration fails, pack up and disappear. Unqualified to even amend the Wikipedia pages, or updating the meta-tag search engine info on the Swiss Embassy pages: The first twenty internet searches about “Switzerland in California” pull up outdated information claiming the Consulate General’s home is in Los Angeles and the “Swiss events in the US”-page never had an activity… Yup, most of the people I’ve met throughout the last thirty years representing my interests here demonstrated no understanding of how to utilize today’s internet (or their cellphones; Luddites). I’m sure their resumes are excellent…

That I am a first TCM chef, fusing Classical Cuisine (studied in Switzerland) and within could bridge a really effective culinary connection, is beside my egoistic quarrel… I did offer.

Good Bye. My Swiss friends gossip secretly about how terrible this decision is. Our Swiss Consulate has missed many opportunities in the past, unable to entertain on the level of Hollywood, incapable of reaching across nations. Failed to align traditions with US holidays. So we plead: Switzerland, please, send people to the US that helm our foreign relations with fascinating personalities who actually understand and care about living abroad. Include us Angelinos; we know a thing or two about living in California. We don’t have bureaucrats deciding on our behalf – they don’t have a clue what’s needed here. Give us your best; we deserve it!

If any of the Swiss consulate peeps read this and feel it’s unkind, I challenge you… Please prove me wrong! Show me you are better: Smile!

We all have/need a driver’s license; ’cause LA is big! …the minimum we expect from our Consulate General (Yes, our last Consulate proudly explained he doesn’t drive… he should be working on Phi Phi Island, there are no streets and cars). Send us enthusiasts that embrace the differences and enjoy ethnic fusion. Gregarious people, inquisitive that speak English & Spanish, that love to entertain, whom respect cultural ponders, who enjoy delicious Swiss/Mexican/American foods; happy folks who embrace a world beyond Swiss-Boundaries and foremost – souls that relate to the issues that are important to our International community, comfortably adapting with a sense of promoting modern Swiss culture. Our Embassy must compete with ideas that make us Helvetics proud. Send us motivated leaders that will further build upon thirty years of established relationships… not the current staff! (still valid 08/2021)

Shoot – (I lost my thread on reality for a minute…) – it’s far too late for that last hope, I guess – now that you sold our last piece of Swiss-land! What a waste!

I need a Kirsch! (ask for Rene)

chef Raphael

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